About VIPA
THE STORY
20+
YEARS OF
EXPERIENCE
VIPA was founded by Sophie Omer to provide a level of Executive and Private Assistance built on real-world experience, professionalism and trust.
With more than 20 years' experience across executive support, finance, operations and elite sport, Sophie has built a career supporting senior leaders, professional athletes and high-performance organisations.
Her career includes roles with Tottenham Hotspur, Leyton Orient, London City Lionesses and London Lions, where she has worked across Executive Assistance, finance, operations and player support.
Experience shaped by high-performance environments.
Having worked directly with C-suite executives and professional athletes, Sophie understands the demands of high-performance environments and the importance of discretion, efficiency and exceptional service.
VIPA combines that experience into one bespoke service, supporting C-suite executives, professional athletes and private clients with Executive Assistance, Private PA and lifestyle management tailored to their individual needs.
At VIPA, every client works directly with Sophie, ensuring a highly personalised service built on trust, professionalism and complete discretion.